A domain name is your website's online address. Visitors use it to access your website on the internet, so you should try to choose a unique domain that sticks with your audience.
So what is a domain name? It's more like leasing an office than buying a building. You technically don't own the domain name, but once you've registered it, you're free to keep using it as long as you continue to pay the annual registration renewal fee.
Take the first step in establishing your online brand. Find and register the perfect domain name and choose alternatives related to your business to protect your territory. Once you're registered, it’s all yours to build and promote your business online with a professional email address and all the tools you need to succeed.
Having your own domain name, website and email addresses will give you and your business a more professional look, protect copyrights, build creditability, increase brand awareness and search engine positioning.
For a relatively low cost, secure yourself a domain name that resonates with your business, allowing your audience to find you online.